Southern Hospitality: Easy on the Feet. Easy on the Eyes.

Screen Shot 2015-05-21 at 3.03.47 PMIn ancient times, the linkage between Hospitality and Foot Care was a given. When guests arrived in your tent, the first thing you did was wash and care for their aching feet.     If Brooklyn Podiatrist Dr. Quinton Yeldell has his way, that connection will once again be paramount!

Yeldell, who founded Southern Hospitality Inc. in 2013, describes his bath and body line as “foot-focused, but not foot-restricted.” Most of their products can be used for the entire body.

Yeldell and partner Krystle Ford have been as attentive to form as they have to function. Their unique booth design took Best of Show for Visual Display at the recent AmericasMart March Show in Atlanta, and the line’s vintage esthetics make it as fitting in a Gift Store as it is in a Spa or Doctor’s office.

Yeldell founded SH in response to a pattern he noticed in his patients and peers: “We find that a lot of people take care of every other part of their body, but the feet are usually an afterthought.” This realization inspired Southern Hospitality’s unique foot-centric regimen.

Southern Hospitality’s brand is a vibrant and refreshing alternative to traditional medicinal foot-care products. The brand reinvigorates foot-care as a part of one’s daily routine. “We’re all about prevention”, says Yeldell. “In terms of Foot Care, maintaining good skin is key. Open wounds can develop infections and fungi. Keeping skin supple can prevent those things.” SH is thus heavily focused on keeping skin supple and crack-free.

SH’s exquisite foot-soaks in tea bag packaging are among their most popular products.   Adept at killing odor-causing bacteria,they also remove toxins and relax muscles.   As a followup, many customers opt for one of SH’s eight foaming and lathering sugar scrubs with various scents.

Southern Hospitality sells exfoliating accessories, including their pumice brush and foot file. SH Moisturizer–the last step in their regimen–is also available in eight scents, and can be used anywhere on the body from the neck down. There is also a cuticle salve available for both upper and lower digits.

For cracked and calloused heels, Southern Hospitality produces a heel balm to be used after bathing. And for moisture-wicking, there are foot powders in three scents applicable to shoes, socks, or directly to the skin.   SH is predicting some heady growth this coming year in both the US Gift and Spa Industries, as well as abroad in England and Belgium.   Opening order minimum: 200.00. Reorder min: 150.00. Their web site is www.sohofeet.com. For more information, see our Southern Hospitality clip at https://www.youtube.com/watch?v=svEdGwmuhdY&feature=youtu.be.

By GND Staff Reporter Isa Goldberg

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